Outernet London is an immersive media and entertainment business boasting the world's largest high-resolution, wrap-around screens and unique facilities in Central London, right next to Tottenham Court Station.

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They had tasked me to develop a concept that would connect the Outernet with Denmark Street, to showcase the area's rich heritage as a central hub for British music.
 

I visualised what the Outernet could look like as an artificial world that visitors could explore through the lenses on their phones. To make full use of their world class design partners, I demonstrated that my idea could be infinitely expansive with the possibilities that could be created in an AR world.